Ali Hongqiao Centre
Where interconnected design meets innovation
Experiential Design, Interior Design and Wayfinding
The new Ali Centre covers three plots and includes retail, commercial offices and two central squares. The development consists of four buildings covering a gross floor area of over 140,000 m2. The lower floors of each will house new online and offline retail businesses which will be accessible to the public, while the upper floors are given to international Grade?A office spaces.
The design philosophy behind the Ali Centre was to create an open and interconnected complex conscious of innovation and reflecting the characteristics of mid-to-high-end commercial needs. The overall concept looks at space maximisation, comfortable pedestrian flow and open-air spaces.
Benoy brought together simple elegance with science and technology to inform the interior style across each of the buildings. Through the logical division of indoor space, material use, lighting effects, colour application and furniture selection, Benoy’s team reflects a subtle, harmonious, comfortable and modern interior environment in line with Alibaba’s brand.