Fusing nature with commercial opportunity
Architecture, Interior Design
Lend Lease Projects Ltd
Benoy was tasked with masterplanning and designing an expansive, mixed-use retail and leisure complex that integrates into Kent’s ?‘Garden of England’ countryside. To attract thousands of shoppers every day, it needed to cater to a diverse range of commercial prospects with an enticing design and convenient facilities.
Following extensive behaviour research, we incorporated a triangular design that is easy to navigate and brings huge commercial opportunities for the flagship stores in each corner. To reflect the surrounding lakes, we integrated swathes of glass.
Providing 140,000m2 of retail space and 12,000m2 designated to leisure, Bluewater offers an enhanced shopping experience and connects hundreds of businesses to the community in the South East corner. The design sets the benchmark for modern, quality British retail with its distinctive trilateral glass structure that brings the interior closer to the surroundings.