David Jones Elizabeth Street Flagship
Reimagining the Australian department store experience
Architecture and Buildings, Experiential Design, Interior Design and Wayfinding
Retail + Leisure
David Jones Pty Ltd
Located in the heart of Sydney, the David Jones Elizabeth Street flagship is one of Australia’s leading and most iconic department stores. Our challenge was to enhance this heritage building and offer a more contemporary, inspiring retail experience, whilst celebrating the store’s opulent past.
Rejuvenating the interior and exterior, we blended the existing building fabric with a re-designed layout. This maximised the store’s twelve levels, while allowing smooth, circulatory movement throughout and enabling a more diverse retail offering.
This iconic shopping destination has been given a new lease of life. The first of the twelve levels completed in 2018, the designer Shoe Destination on the seventh floor, with further floors due to follow. In a first for Australia, customers will be able to experience the worlds of Louis Vuitton, Chanel and Gucci outside their eponymous boutique stores.