Guohua International Plaza
Shanghai, China

Offering Shanghai a new, unique and experiential shopping centre

Service

Experiential Design, Interior Design and Wayfinding

Sector

Retail + Leisure

Client

Shanghai Ganshang Real Estate Co.,Ltd

Size

50,000 m2

Challenge

Benoy was commissioned to design one of the retail complexes within the client’s mixed-use portfolio, which covers 50,000sqm of space over 4 levels of retail. This is one of the earliest malls to be completed in this new area, with target completion by mid-2018.

Solution

The project is located at the heart of the revitalized business district of?“Wujiaochang”, one of the four sub-city centres of Shanghai. Benoy applied a multiplicity of visual contrasts by focusing on the passage of time and the interactions between contrasting elements?—?the past and the future, old and the new, natural and industrial, raw and refined?—?forming a unique style of interior design that comes together harmoniously. 

Result

Serving the local community, the 4?level retail complex acts as an anchor of the mixed-use development and integrates local culture, green features and spaces along with a wide range of leisure and entertainment facilities, offering a modern and innovative community hub tailored to users’ lifestyle needs.

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