Hangzhou Joy City
Hangzhou, China

Bringing business to a young audience

Service

Masterplanning, Urban Design and Landscape Design, Architecture and Buildings

Sector

Mixed-use, Retail + Leisure, Workplace

Client

Grand Joy City Holdings Group

Size

460,000m2

Challenge

Located in the busy commercial district along a canal, the challenge was to create a highly lucrative mixed-use space that attracts people aged 18 to 35. We were asked to masterplan and design the architecture to build a one-stop destination that bonds the business and leisure domains.

Solution

To achieve maximum commercial success, we optimised retail exposure with a bold design that features an LED pic media wall. Making the most of the river views, we integrated dining outlets around the central plaza.

Result

The 460,000 m2 development is dominated by Grade A office towers and also comprises 55,000 m2 of retail and leisure space with dining and culture opportunities. Designed around a central plaza, it is an active public space with naturally integrated river views and an eye-catching modern display that attracts a wide, youthful market. Shopping mall opened in 2018. 

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