Hangzhou Joy City
Bringing business to a young audience
Masterplanning, Urban Design and Landscape Design, Architecture and Buildings
Mixed-use, Retail + Leisure, Workplace
Grand Joy City Holdings Group
Located in the busy commercial district along a canal, the challenge was to create a highly lucrative mixed-use space that attracts people aged 18 to 35. We were asked to masterplan and design the architecture to build a one-stop destination that bonds the business and leisure domains.
To achieve maximum commercial success, we optimised retail exposure with a bold design that features an LED pic media wall. Making the most of the river views, we integrated dining outlets around the central plaza.
The 460,000 m2 development is dominated by Grade A office towers and also comprises 55,000 m2 of retail and leisure space with dining and culture opportunities. Designed around a central plaza, it is an active public space with naturally integrated river views and an eye-catching modern display that attracts a wide, youthful market. Shopping mall opened in 2018.